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Throughout this documentation, you will come across the following key concepts:
  • Partner: The company you are forming the partnership with, whether through a direct partnership or through Benji Marketplace.
  • Direct: A direct partnership, sourced and secured by you and built through the Benji Platform. This is a partnership that is exclusive to your brand. Your direct partners will not be a part of the Benji Marketplace network.
  • Marketplace: A non-exclusive partnership formed with a partner on the Benji Marketplace.
  • Campaign: A single campaign instance running under a specific partnership. A single direct partnership can have multiple campaigns configured and running, for instance:
    • A campaign to earn reward points for a new user registration.
    • A campaign to earn points for every transaction based on a defined conversion rate, conditions and multipliers.
    • A campaign to allow users to redeem their reward points to make purchases based on a defined conversion rate.
  • Campaign Flow: A flow is the core configuration unit within a campaign. Each campaign can have one or more flows, and each flow defines a trigger, actions, conditions, multipliers, and limits that together determine who qualifies, how they qualify, and what they receive. Multiple flows within a campaign allow you to configure different reward structures for different trigger types under the same partnership.