Throughout this documentation, you will come across the following key concepts :
  • Partner : The company you are forming the partnerhip with, whether through a direct partnership or through Benji marketplace
  • Direct : A direct partnership, sourced and secured by you and built through the Benji Platform. This is a partnership that is exclusive to your brand. Your direct partners will not be a part of the Benji marketplace networks
  • Marketplace : A non exclusive partnership formed with a partner on the Benji Marketplace.
  • Campaign : A single campaign instance running under a specific partnership. A single direct partnership can have multiple campaigns configured and running for instance :
    • A campaign to earn reward points for a new user registration
    • A campaign to earn points for every transaction based on a defined conversion rate, conditions and multipliers
    • A campaign to allow users to redeem their reward points to make purchases based on a defined conversion rate.