Partnerships
Campaign Settings Page
Control all of your campaign settings
The campaign page is where you can control all of your campaign settings. The page consists of 7 configurable sections :
The Benji Platform supports 3 types of different campaign types :
The Benji Platform currently supports the following trigger types :
You can configure multiple actions per campaign.
For each action, you can specify the action itself, which partner controls the action (if applicable), and the base conversion rate of the action :
Action
Partner
The partner owning this action. This will be automatically filled in based on who is editing/creating the campaign.
Conversion Rate
You can configure a limitless amount of conditions per campaign, and configure whether the association between each condition is an OR , meaning just one of the conditions need to be met, or as an AND, meaning all of the conditions need to met to satisfy the condition.
For each condition, you can specify the attribute the condition is applied to, an operator, and a value that meets the conditions. The following attributes and their respective operators and values are supported:
Customer Geography
Customer Total Spend
Transaction Basket Size
Time Elapsed
You can configure a limitless amount of multipliers per campaign.
For each multiplier, you can specify the multiplier amount, a customer attribute to validate (the condition) and the corresponding value of the customer attribute to validate. The following customer attributes are supported :
Customer Status
Variable Attributes
The Benji platform supports settings of the following built in goals :
Registrations
Points Earned
Points Redeemed
Details
This is where you can configure all of the basic settings of your campaign In this section you can view or configure the following parameters :| Parameter | Description | Possible values |
|---|---|---|
| The unique system generated identifier for this campaign. This identifier will be used by the integrating partner when calling the Benji API to interact with the campaign. | A system generated number. This value is Read Only | |
| A descriptive name for the campaign. This name will be displayed by default on all relevant Benji Drop in Components related to this campaign | ||
| A description for this campaign. | ||
| The start date of the specific campaign | A valid future date and time to activate this campaign. | |
| The end date for this specific campaign. | A valid future date to automatically end this campaign | |
| An image to associate with this specific campaign | A JPG, JPEG, PNG or SVG image |
Campaign Type
In this section you can configure the distinct campaign type for this campaign.
The Benji Platform supports 3 types of different campaign types :
- Earn Points : A campaign that once triggered, and if the specific conditions are met, will distribute points to the connected user based on the base points distribution amount and any multipliers associated with the specific connected user.
- Pay with Points : A campaign that once triggered, and if the specific conditions are met, will allow the users to redeem points to use to purchase items (or partial items) on the partner’s online store.
- Connect Only : A status sharing only campaign , meant to connect member data between your and your partners accounts. In this campaign type there is no movement of points to or from members.
Campaign Trigger
In this section you can configure the the action the trigger to activate the campaign. This action essentially triggers a rule engine, that validates the conditions associated with the campaign, and attaches any configured multipliers to the transaction if the connected member is eligible for a multiplier.
The Benji Platform currently supports the following trigger types :
- Spend Per Dollar : Triggered on a transaction event on the partner’s store.
- Registration : Triggered when a member registers on the partner store and connects their account through the Benji platform to your loyalty program.
- Customer Referral : Triggered when a connected member makes a succesfull referal on the partner store.
- Custom Action : A custom action that can be triggered from anywhere on the partner’s store. This is meant for use cases that are not yet natively supported by the platform and provides flexibility to create any type of campaign using Benji’s APIs.
Triggers are especially useful when used in conjuction with Benji Drop In components. The drop in components can automatically render on the partner’s online store based on these triggers and their respective placement
- Points per dollar spent : This numeric value represents the base value of a transaction with your points. For Earn type campaigns, this represents the base value of how many reward points the connected member will be earning for every dollar spent. For Pay with Points type campaigns, this value represents the base amount of dollars each reward point is worth on the partner’s store. This value will not be displayed for Connect Only type campaigns.
Campaign Actions
In this section you can configure the base actions that will occur when a trigger happens and the relevant conditions are met
You can configure multiple actions per campaign.
A common example for a campaign with multiple actions is receiving rewards from both partners. For instance - Earn 2 reward points from Partner A and 3 reward points form partner B for every transaction
When configuring an action, you will only be able to set your own organization as the owner of the action. If there is another partner they will be able to do the same. The actions owned by the other partner will be visible in read only mode on your account.
The conversion rate configured in this section is the base conversion rate. Any configured multipliers will take affect based on the conversion rates defined in this section.
Campaign Conditions
In this section you can configure the the conditions associated with a valid campaign trigger. When a trigger is met, the Benji Platform will validate the conditions configured on the campaign, and will approve and initiate the campaign transaction only if the conditions are met.
You can configure a limitless amount of conditions per campaign, and configure whether the association between each condition is an OR , meaning just one of the conditions need to be met, or as an AND, meaning all of the conditions need to met to satisfy the condition.
For each condition, you can specify the attribute the condition is applied to, an operator, and a value that meets the conditions. The following attributes and their respective operators and values are supported:
Customer Geography
Customer Total Spend
Transaction Basket Size
Time Elapsed
Campaign Multipliers
In this section you can configure certain conditions under which a certain member would get a multiplier boost on their earned or redeemed rewards for a specific transaction. For Earn type campaigns, this means the member, if the condition is met, will earn a multiplier on the base Points earned per dollar variable configured in the triggers section. For Redeem type campaigns, this means the member will get a multiplier on the conversion rate per dollar defined in the triggers section above.
You can configure a limitless amount of multipliers per campaign.
For each multiplier, you can specify the multiplier amount, a customer attribute to validate (the condition) and the corresponding value of the customer attribute to validate. The following customer attributes are supported :
Customer Status
Variable Attributes
Campaign Goals
In this section you can configure goals for the campaign. Benji will track the progress of the campaign and display how you are tracking towards the goals in the partnerships analytics page when you filter by campaign, as well as send out email notifications on how you are tracking towards these goals on a weekly basis, as well as ad hoc emails when you are about to hit the campaign goals.
The Benji platform supports settings of the following built in goals :
Registrations
Points Earned
Points Redeemed