> ## Documentation Index
> Fetch the complete documentation index at: https://docs.withbenji.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Key Benji Concepts

> Overview of key components in the Benji Ecosystem

Throughout this documentation, you will come across the following key concepts:

* **Partner**: The company you are forming the partnership with, whether through a direct partnership or through Benji Marketplace.
* **Direct**: A direct partnership, sourced and secured by you and built through the Benji Platform. This is a partnership that is exclusive to your brand. Your direct partners will not be a part of the Benji Marketplace network.
* **Marketplace**: A non-exclusive partnership formed with a partner on the Benji Marketplace.
* **Campaign**: A single campaign instance running under a specific partnership. A single direct partnership can have multiple campaigns configured and running, for instance:
  * A campaign to **earn reward points for a new user registration**.
  * A campaign to **earn points for every transaction** based on a defined conversion rate, conditions and multipliers.
  * A campaign to allow users to **redeem their reward points to make purchases** based on a defined conversion rate.
* **Campaign Flow**: A flow is the core configuration unit within a campaign. Each campaign can have one or more flows, and each flow defines a trigger, actions, conditions, multipliers, and limits that together determine who qualifies, how they qualify, and what they receive. Multiple flows within a campaign allow you to configure different reward structures for different trigger types under the same partnership.